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New online destination

Over the past two years the VIPER (Visibility, Intelligence, Partnerships, Education and Resources) brand has established itself in the Boca Raton community. A big part of the VIPER communication strategy was the www.bocaviper.com website, a one-stop shop for anyone wanting to know what is happening in the community, including news, videos and other interactive resources.

We realize that the successful evolution of the VIPER strategy is based on continuous feedback from the community. Based on input from our focus groups, we are launching a new website which includes the following features:

  • One online destination. The www.bocapolice.com and the www.bocaviper.com have been combined.

  • More information. We have added our Daily Briefs, which is a synopsis of police activity, to the front page of the new site.

  • Updated, more refined look.

  • Popular information services such as sex offender notifications, crime alerts, crime mapping, and Nixle.

  • Links to our social networking sites and a Twitter feed on the front page.

The new site will continue to be a work in progress. Visit the Boca Police Facebook (www.facebook.com/Bocapolice) page to add your comments.